Standard Concentration, Marketing (BSB)

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The Standard Marketing concentration provides students with the flexibility to tailor their programs to fit a wide array of career interests. Graduates with a marketing major have many career opportunities in the various areas of marketing such as advertising, market research, sales management, or marketing management. The department offers electives that focus in each area. Majors may wish to group their elective courses with a concentration or specific career orientation in mind, although this is not required. A student majoring in Marketing with this concentration must complete the following requirements totaling at least 28.0 hours:

Course Requirements

Course Title Quarter Hours
MKT 305INTRODUCTION TO MARKETING RESEARCH4
MKT 315STRATEGIC TOOLS FOR MARKETERS4
MKT 359ADVANCED MARKETING MANAGEMENT4
Select four elective courses from the following:16
PRINCIPLES OF ADVERTISING
SOCIAL MEDIA MARKETING
DIGITAL MARKETING COMMUNICATIONS
MARKETING ACROSS CULTURES: A CULTURAL PERSPECTIVE ON MULTICULTURAL MARKETS
SPORTS SPONSORSHIP MARKETING
NEW PRODUCT DEVELOPMENT
INTERNATIONAL MARKETING
SALES FUNDAMENTALS
SALES STRATEGY & TECHNOLOGY
CATEGORY MANAGEMENT AT RETAIL
BUILDING FINANCIAL RELATIONSHIPS
PRINCIPLES OF CATEGORY MANAGEMENT
ANALYTICAL SALES
CASES IN CATEGORY MANAGEMENT
SPORTS SALES
SOCIAL IMPACT SALES
SERVICE MARKETING
MARKETING INTERNSHIP
INTERACTIVE/INTERNET MARKETING
MOBILE MARKETING
SPECIAL TOPICS (multiple topics may be used)
INDEPENDENT STUDY
INTERNATIONAL BUSINESS SEMINAR (may be used once)
BEHIND THE SCENES WITH CHICAGO SPORTS ORGANIZATIONS
INTRODUCTION TO SPORTS MANAGEMENT

Communication Requirement

Driehaus students majoring in Marketing must complete MKT 376 for the Communication requirement in the Business Core.

Second Marketing Concentration

While a student may complete more than one Marketing concentration, at least 50% of the courses used for the completion of a second concentration must be unique to the completion of that concentration.

Global Business Perspective

If a MKT course or ICS 350 is shared between Global Business Perspective and the Marketing major, additional hours of Open Elective credit are required. Any MKT or ICS 350 used for Global Business Perspective course must be passed with C- or higher.

Experiential Learning

Sharing of MKT 393 between Experiential Learning and the Marketing major may be possible; consult with academic advisor.

Graduation Requirements

All Marketing (MKT) courses and any other courses used toward the Marketing major must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher.