The Marketing Insights concentration provides students with the flexibility to tailor their programs to fit a wide array of career interests. Graduates with a marketing major have many career opportunities in the various areas of marketing such as advertising, market research, sales management, or marketing management. The department offers electives that focus in each area. Majors may wish to group their elective courses with a concentration or specific career orientation in mind, although this is not required.
A student majoring in Marketing with this concentration must complete the following requirements totaling at least 28.0 hours:
Course Requirements
| Course | Title | Quarter Hours |
|---|---|---|
| MKT 315 | STRATEGIC TOOLS FOR MARKETERS | 4 |
| MKT 359 | ADVANCED MARKETING MANAGEMENT | 4 |
| Select five elective courses from the following: | 20 | |
| PRINCIPLES OF ADVERTISING | ||
| SOCIAL MEDIA MARKETING | ||
| SEARCH ENGINE MARKETING & ANALYTICS | ||
| CONTENT MARKETING | ||
| MARKETING FOR THE SOCIAL GOOD | ||
| MARKETING ACROSS CULTURES: A CULTURAL PERSPECTIVE ON MULTICULTURAL MARKETS | ||
| SPORTS SPONSORSHIP MARKETING | ||
| NEW PRODUCT DEVELOPMENT | ||
| INTERNATIONAL MARKETING | ||
| SALES FUNDAMENTALS | ||
| SALES STRATEGY & TECHNOLOGY | ||
| SCIENCE OF RETAILING | ||
| ANALYTICAL SALES | ||
| CASES IN CATEGORY MANAGEMENT | ||
| SPORTS SALES | ||
| SOCIAL IMPACT SALES | ||
| SHOPPER INSIGHTS IN MARKETING | ||
| SERVICE MARKETING | ||
| MARKETING INTERNSHIP | ||
| DIGITAL MARKETING ANALYTICS AND PLANNING | ||
| MOBILE MARKETING | ||
| SPECIAL TOPICS (multiple topics may be used) | ||
| INDEPENDENT STUDY | ||
| CANNABIS BUSINESS-THE SOCIAL & ECONOMIC IMPACT & PRACTICE | ||
| INTERNATIONAL BUSINESS SEMINAR | ||
| BEHIND THE SCENES WITH CHICAGO SPORTS ORGANIZATIONS | ||
| INTRODUCTION TO SPORTS MANAGEMENT | ||
Business Communication Requirement
Driehaus students majoring in Marketing must complete MKT 276 for the Communication requirement in the Business Core.
Second Marketing Concentration
A student majoring in Marketing may have more than one Marketing concentration.
Exception: students with Marketing Insights Concentration cannot have a second Marketing Concentration.
While a student may complete more than one Marketing concentration, at least 50% of the courses used for the completion of a second concentration must be unique to the completion of that concentration.
Global Business Perspective
If a MKT course or IB 350 is shared between Global Business Perspective and the Marketing major, additional hours of Open Elective credit are required. Any MKT or IB 350 used for Global Business Perspective course must be passed with C- or higher.
Experiential Learning
If either MKT 393 or IB 350 is completed in the Marketing major, consult with academic advisor regarding options for Experiential Learning.
Graduation Requirements
All Marketing (MKT) courses and any other courses used toward the Marketing major must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher.