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Business program

 The ultimate goal of an organization is to satisfy the needs and wants of its customers profitably. The Marketing Department offers a variety of courses designed to develop and sharpen student skills to analyze and solve marketing problems. Successful marketing requires the ability to know how and when to do research, how to analyze markets and behavior, and how to develop products and services that satisfy or even anticipate customers’ needs. The purpose of the undergraduate program in Marketing is to prepare students for successful marketing careers by teaching them the knowledge and skills to identify marketing problems and develop solutions that meet customer needs.

The Bachelor of Science in Marketing (online) is in Digital Marketing only.

Program Requirements Quarter Hours
Business Core Requirements 70
Liberal Studies Requirements 72
Major Requirements 6
Concentration Requirements 28
Open Electives 16
Total hours required 192

Learning Outcomes

Core Outcomes

Students will be able to:

  • ​​Use analytical and reflective skills in decision-making.
  • Communicate effectively both orally and in writing.
  • Recognize legal and ethical issues confronting them.
  • Contribute to the performance of a group within a business setting.
  • Know the differences among global economies, institutions, business practices and cultures.
  • Acquire knowledge of the functional areas of business and the interrelationships among the functional areas within a business.​​

​Program Specific Outcomes

Students will be able to:

  • Create a value proposition.
  • Distinguish features and benefits of products and services.
  • Describe how external factors and demographic change affect demand for products and services.
  • Identify marketing problems and develop appropriate solutions by collecting, analyzing, and interpreting data.
  • Create a marketing plan.
  • Use marketing methodologies/tools to make strategic decisions.

College Core Requirements

Business Core Requirements

All undergraduate students in the Driehaus College of Business complete foundational courses in the areas of analytics, accountancy, mathematics, economics, business law, finance, management, management information systems/computer science, and marketing.

Course Requirements

For a student to complete the Bachelor of Science in Business, the following Business Core courses totaling at least 70.0 hours are required:

Course Title Quarter Hours
Business Core Courses
ACC 101INTRODUCTION TO ACCOUNTING I 14
ACC 102INTRODUCTION TO ACCOUNTING II 14
BLW 201LEGAL & ETHICAL ASPECTS IN THE BUSINESS ENVIRONMENT 24
BUS 102BUSINESS ANALYTICS4
ECO 105PRINCIPLES OF MICROECONOMICS4
ECO 106PRINCIPLES OF MACROECONOMICS4
ECO 315INTRODUCTION TO MONEY AND BANKING 34
or FIN 320 MONEY AND BANKING
FIN 310INTRODUCTION TO FINANCE4
MAT 137BUSINESS STATISTICS4
MGT 300PRINCIPLES OF MANAGEMENT4
MGT 301PRINCIPLES OF OPERATIONS MANAGEMENT 44
MKT 301PRINCIPLES OF MARKETING4
MKT 310CONSUMER BEHAVIOR4
Computer Science or MIS 5
Select one of the following:4
INTRODUCTION TO COMPUTER SCIENCE I
INTRODUCTION TO BUSINESS TECHNOLOGY AND DECISION MAKING
Communication 6
Select one of the following:4
EFFECTIVE BUSINESS COMMUNICATION
BUSINESS AND PROFESSIONAL COMMUNICATION
Business Capstone 7
Select one of the following:4
ENTREPRENEURSHIP STRATEGY
MANAGEMENT STRATEGY
HOSPITALITY STRATEGY (Hospitality majors only)
Global Business Perspective 8
Select 4.0 hours of the following:4
EUROPEAN ECONOMIC HISTORY
RADICAL RESPONSES TO CAPITALISM
TOPICS IN GLOBAL ECONOMIES
UNDERSTANDING CHINA'S ECONOMY
ECONOMICS OF LOW-INCOME COUNTRIES
INTERNATIONAL TRADE
INTERNATIONAL MONETARY ECONOMICS
ECONOMICS OF THE EUROPEAN UNION
INTERNATIONAL FINANCE
GLOBAL IPOs & VENTURE CAPITAL
INTERNATIONAL BUSINESS SEMINAR
GLOBAL HUMAN RESOURCE MANAGEMENT
INTERNATIONAL BUSINESS
MARKETING ACROSS CULTURES: A CULTURAL PERSPECTIVE ON MULTICULTURAL MARKETS
MARKETING IN A GLOBAL ENVIRONMENT
INTERNATIONAL MARKETING
WORK IN A GLOBALIZED WORLD
A course taken as part of a term-long study abroad program
Professional Writing
Select one of the following:2-4
PROFESSIONAL WRITING FOR BUSINESS (2.0 quarter hours)
TECHNICAL WRITING
PROFESSIONAL WRITING

Business Ethics

All undergraduate students in the Driehaus College of Business complete a course in Business Ethics. It is recommended students take MGT 248 or PHL 248 in Philosophical Inquiry or MGT 228 or REL 228 in Religious Dimensions in the Liberal Studies Program (or University Honors Program) Requirements.

Second Majors and Minors

The addition of a second major or minor may affect the Business Core classes required for a student. Meet with an academic advisor to confirm requirements.

Math Requirements for all business majors (except Actuarial Science majors)

Liberal Studies Requirements

Honors program requirements can be found in the individual Colleges & Schools section of the University Catalog. Select the appropriate college or school, followed by Undergraduate Academics and scroll down.

Plan of Study Grid
First Year ProgramHours
Chicago Quarter  
LSP 110
DISCOVER CHICAGO
or EXPLORE CHICAGO
4
Focal Point  
LSP 112 FOCAL POINT SEMINAR 4
Writing  
WRD 103 COMPOSITION AND RHETORIC I 1 4
WRD 104 COMPOSITION AND RHETORIC II 1 4
Quantitative Reasoning  
Not Required  
Sophomore Year
Multiculturalism in the US  
LSP 200 SEMINAR ON MULTICULTURALISM IN THE UNITED STATES 4
Junior Year
Experiential Learning  
Required 4
Senior Year
Capstone  
ICS 392 SENIOR SEMINAR 1 4

Learning Domains

Arts and Literature (AL)

  • 3 AL Courses Required

Historical Inquiry (HI)

  • 2 HI Courses Required

Math and Computing (MC)

  • Not Required

Philosophical Inquiry (PI)

  • 2 PI Courses Required1

Religious Dimensions (RD)

  • 2 RD Courses Required1

Scientific Inquiry (SI)

  • 1 Lab Course Required

Social, Cultural, and Behavioral Inquiry (SCBI)

  • 1 SCBI Course Required

Notes

Specified required courses within Liberal Studies may have grade minimums (e.g. C- or better). Please consult your advisor or your college and major requirements.​

Courses offered in the student's primary major cannot be taken to fulfill LSP Domain requirements. If students double major, LSP Domain courses may double count for both LSP credit and the second major. Students who choose to take an experiential learning course offered by the major may count it either as a general elective or the Experiential Learning requirement.

In meeting learning domain requirements, no more than one course that is outside the student’s major and is cross-listed with a course within the student’s major, can be applied to count for LSP domain credit. This policy does not apply to those who are pursuing a double major or earning BFA or BM degrees.

Major Requirements

Course Requirements

In addition to MKT 301 and MKT 310, a student majoring in Marketing is required to complete the following courses totaling 34.0 hours plus 4.0 hours to be shared with the Business Core (38.0 hours total):

  • Two required courses to be taken for 6.0 hours:
    • MKT 250 NAVIGATING MARKETING CAREERS (2 hours)
    • MKT 305 INTRODUCTION TO MARKETING RESEARCH 
  • One required course to be taken in Business Core:
    • MKT 376 EFFECTIVE BUSINESS COMMUNICATION
  • The Digital Marketing Concentration of seven courses to be taken for 28.0 hours.

Communication Requirement

MKT 376 must be completed by students majoring in Marketing and serves as the Communication requirement in the Business Core.

Second Marketing Concentration

While a student may complete more than one Marketing concentration, at least 50% of the courses used for the completion of a second concentration must be unique to the completion of that concentration.  A second concentration may not have online courses.

Career Management Course

Students are required to complete the Career Course (250) associated with the major. Students who double major may choose the Career Course (250) associated with either major provided that hours for graduation are satisfied.

Global Business Perspective

If an MKT or ICS 350 course is shared between Global Business Perspective and the Marketing major, additional hours of Open Elective credit are required. Any MKT or ICS 350 course used toward the Global Business Perspective requirement must be passed with C- or higher.

Open Electives

Open elective credit (16.0 hours) is also required to meet the minimum graduation requirement of 192 hours.

Combined Bachelor’s + Master’s Program Participants

Students admitted to a Marketing Combined Bachelor’s + Master’s program may apply up to three approved graduate course(s) towards their undergraduate degree. Students should see academic advisor for additional information. 

Graduation Requirements

All Marketing (MKT) courses and any other courses used toward the Marketing major must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher.

Concentrations, tracks and specializations provide focus to the major. In addition to any college core requirements, liberal studies requirements and major requirements, students are required to choose the following: