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Business program

The Master of Science (MS) in Marketing Analysis is designed for students interested in a quantitative approach to marketing. The program encompasses: marketing research; strategy and planning; mastering analytical tools; and analyzing, interpreting and applying data. Classes are taught by scholars and business leaders who bring the real world of marketing into the classroom.

Program Features

The MS in Marketing Analysis program provides students with skills and knowledge that are sought after by a wide range of organizations. Through the program, students develop an in-depth understanding of:

  • The role of data in customer and market analysis
  • Data analysis to detect trends, exceptions and business opportunities
  • The latest marketing analytic tools
  • Decision-making strategies
  • How to create marketing strategies based on data collection and interpretation 
Program Requirements Quarter Hours
Degree Requirements 48
Total hours required 48

Learning Outcomes

Students will be able to:

  • Use analytical and problem-solving skills in decision-making.
  • Produce a coherent written statement and oral presentation of the analysis of a complex business issue.
  • Recognize and analyze ethical problems within applied business situations, choose a resolution, and justify that ethical choice.
  • Be knowledgeable about the differences among global economies, institutions, and cultures and understand the implications these have on global management.
  • Demonstrate higher-order cognitive skills to analyze an unstructured problem, formulate and develop a solution using appropriate technology, and effectively communicate the results to stakeholders.

Degree Requirements

Course Requirements

Students complete the MS in Marketing Analysis by taking eight required courses and four elective courses for a total of 12 courses.

Core Courses (8 courses)

Course Title Quarter Hours
MKT 525MARKET RESEARCH4
MKT 526ADVANCED MARKET RESEARCH4
MKT 527TEXT ANALYSIS FOR MARKETING4
MKT 534ANALYTICAL TOOLS FOR MARKETERS4
MKT 535MARKETING STRATEGIES AND PLANNING4
MKT 546NEUROMARKETING AND PHYSIOLOGICAL MARKET RESEARCH4
MKT 555MARKETING MANAGEMENT4
MKT 589MS MARKETING ANALYSIS CAPSTONE4

Elective Courses (4 courses)

Students select four courses from the following list of approved electives. Please note that approved electives may have prerequisites that are not part of the MS in Marketing Analysis curriculum and will not be waived.

Marketing Electives
Course Title Quarter Hours
Select four of the following:
DATA ANALYSIS AND REGRESSION
FUNDAMENTALS OF DATA SCIENCE
DATA VISUALIZATION
PRECISION MARKETING
STRATEGIC PLANNING: DEVELOPING SUSTAINABLE BUSINESS MODELS
CONSUMER BEHAVIOR
DIGITAL BUSINESS STRATEGY
EFFECTIVE BUSINESS COMMUNICATION
ECOMMERCE MARKETING
DIGITAL MARKETING ANALYTICS & PLANNING
MARKETING INTERNSHIP

Degree Requirements

  • Satisfactory completion of the college residency requirement.
  • Satisfactory completion of 12 courses (8 required courses and 4 elective courses).
  • All courses for credit toward the degree must be completed within six calendar years after the candidate’s first term of enrollment in the Kellstadt Graduate School of Business. After a lapse of six years a course is expired. An expired course is not acceptable for the purpose of satisfaction of degree requirements and is not applicable to the degree.​