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Students majoring outside the Driehaus College of Business may minor in Marketing to learn the foundations of marketing research, product development, advertising and sales.

Course Requirements

A non-Driehaus student minoring in Marketing is required to complete the following courses based on concentration and totaling at least 20.0 hours:

Course Title Quarter Hours
MKT 301PRINCIPLES OF MARKETING4
MKT 305INTRODUCTION TO MARKETING RESEARCH4
MKT 310CONSUMER BEHAVIOR4
MKT 315STRATEGIC TOOLS FOR MARKETERS4
Select one elective course from the following:4
EFFECTIVE BUSINESS COMMUNICATION
PRINCIPLES OF ADVERTISING
SOCIAL MEDIA MARKETING
SEARCH ENGINE MARKETING & ANALYTICS
CONTENT MARKETING
MARKETING FOR THE SOCIAL GOOD
MARKETING ACROSS CULTURES: A CULTURAL PERSPECTIVE ON MULTICULTURAL MARKETS
SPORTS SPONSORSHIP MARKETING
NEW PRODUCT DEVELOPMENT
ADVANCED MARKETING MANAGEMENT
INTERNATIONAL MARKETING
SALES FUNDAMENTALS
SALES STRATEGY & TECHNOLOGY
SCIENCE OF RETAILING
ANALYTICAL SALES
CASES IN CATEGORY MANAGEMENT
SPORTS SALES
SOCIAL IMPACT SALES
SHOPPER INSIGHTS IN MARKETING
SERVICE MARKETING
MARKETING INTERNSHIP
DIGITAL MARKETING ANALYTICS AND PLANNING
MOBILE MARKETING
SPECIAL TOPICS
INDEPENDENT STUDY
CANNABIS BUSINESS-THE SOCIAL & ECONOMIC IMPACT & PRACTICE
BEHIND THE SCENES WITH CHICAGO SPORTS ORGANIZATIONS
SPORTS MANAGEMENT
INTERNATIONAL BUSINESS SEMINAR

Graduation Requirements

All Marketing (MKT) courses and any courses used toward the Marketing minor must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher.