Students majoring outside the Driehaus College of Business may minor in Marketing to learn the foundations of marketing research, product development, advertising and sales.
Course Requirements
A non-Driehaus student minoring in Marketing is required to complete the following courses based on concentration and totaling at least 20.0 hours:
| Course | Title | Quarter Hours |
|---|---|---|
| MKT 301 | PRINCIPLES OF MARKETING | 4 |
| MKT 305 | INTRODUCTION TO MARKETING RESEARCH | 4 |
| MKT 310 | CONSUMER BEHAVIOR | 4 |
| MKT 315 | STRATEGIC TOOLS FOR MARKETERS | 4 |
| Select one elective course from the following: | 4 | |
| EFFECTIVE BUSINESS COMMUNICATION | ||
| PRINCIPLES OF ADVERTISING | ||
| SOCIAL MEDIA MARKETING | ||
| SEARCH ENGINE MARKETING & ANALYTICS | ||
| CONTENT MARKETING | ||
| MARKETING FOR THE SOCIAL GOOD | ||
| MARKETING ACROSS CULTURES: A CULTURAL PERSPECTIVE ON MULTICULTURAL MARKETS | ||
| SPORTS SPONSORSHIP MARKETING | ||
| NEW PRODUCT DEVELOPMENT | ||
| ADVANCED MARKETING MANAGEMENT | ||
| INTERNATIONAL MARKETING | ||
| SALES FUNDAMENTALS | ||
| SALES STRATEGY & TECHNOLOGY | ||
| SCIENCE OF RETAILING | ||
| ANALYTICAL SALES | ||
| CASES IN CATEGORY MANAGEMENT | ||
| SPORTS SALES | ||
| SOCIAL IMPACT SALES | ||
| SHOPPER INSIGHTS IN MARKETING | ||
| SERVICE MARKETING | ||
| MARKETING INTERNSHIP | ||
| DIGITAL MARKETING ANALYTICS AND PLANNING | ||
| MOBILE MARKETING | ||
| SPECIAL TOPICS | ||
| INDEPENDENT STUDY | ||
| CANNABIS BUSINESS-THE SOCIAL & ECONOMIC IMPACT & PRACTICE | ||
| INTERNATIONAL BUSINESS SEMINAR | ||
| BEHIND THE SCENES WITH CHICAGO SPORTS ORGANIZATIONS | ||
| INTRODUCTION TO SPORTS MANAGEMENT | ||
Graduation Requirements
All Marketing (MKT) courses and any courses used toward the Marketing minor must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher.