Marketing (Minor)

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Students majoring outside the Driehaus College of Business may minor in Marketing to learn the foundations of marketing research, product development, advertising and sales.

Prerequisite Requirements

Students must meet the prerequisite of one course in statistics prior to taking the first course in the minor.

The requirement for courses in college algebra and statistics may be satisfied through the completion of LSP 120 (course or LSP 120 Proficiency Exam) and LSP 121 (course or LSP 121 Proficiency Exam).

Course Requirements

A non-Driehaus student minoring in Marketing is required to complete the following courses based on concentration and totaling at least 22.0 hours:

Course Title Quarter Hours
MKT 202QUANTITATIVE METHODS IN MARKETING (or equivalent)2
MKT 301PRINCIPLES OF MARKETING4
MKT 305INTRODUCTION TO MARKETING RESEARCH4
MKT 310CONSUMER BEHAVIOR4
MKT 315STRATEGIC TOOLS FOR MARKETERS4
Select one elective course from the following:4
PRINCIPLES OF ADVERTISING
SOCIAL MEDIA MARKETING
DIGITAL MARKETING COMMUNICATIONS
MARKETING ACROSS CULTURES: A CULTURAL PERSPECTIVE ON MULTICULTURAL MARKETS
SPORTS SPONSORSHIP MARKETING
NEW PRODUCT DEVELOPMENT
ADVANCED MARKETING MANAGEMENT
INTERNATIONAL MARKETING
EFFECTIVE BUSINESS COMMUNICATION
SALES FUNDAMENTALS
SALES STRATEGY & TECHNOLOGY
CATEGORY MANAGEMENT AT RETAIL
BUILDING FINANCIAL RELATIONSHIPS
PRINCIPLES OF CATEGORY MANAGEMENT
ANALYTICAL SALES
CASES IN CATEGORY MANAGEMENT
SPORTS SALES
SOCIAL IMPACT SALES
SERVICE MARKETING
MARKETING INTERNSHIP
INTERACTIVE/INTERNET MARKETING
MOBILE MARKETING
SPECIAL TOPICS
INDEPENDENT STUDY
INTERNATIONAL BUSINESS SEMINAR
BEHIND THE SCENES WITH CHICAGO SPORTS ORGANIZATIONS
INTRODUCTION TO SPORTS MANAGEMENT

Graduation Requirements

All Marketing (MKT) courses and any courses used toward the Marketing minor must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher.