Available to students majoring outside the Driehaus College of Business, the Sales Leadership minor is for students interested acquiring skills in sales and category management: the interpretation of strategic consumer insight to help retailers maximize profitability and create an enjoyable shopping experience.
Course Requirements
A non-Driehaus student minoring in Sales Leadership is required to complete the following courses totaling at least 24.0 hours:
| Course | Title | Quarter Hours |
|---|---|---|
| MKT 276 | EFFECTIVE BUSINESS COMMUNICATION | 4 |
| MKT 301 | PRINCIPLES OF MARKETING | 4 |
| MKT 310 | CONSUMER BEHAVIOR | 4 |
| MKT 377 | SALES FUNDAMENTALS | 4 |
| MKT 378 | SALES STRATEGY & TECHNOLOGY | 4 |
| MKT 383 | ANALYTICAL SALES | 4 |
Category Management Focus
For a specific focus in Category Management, students should take:
| Course | Title | Quarter Hours |
|---|---|---|
| SCIENCE OF RETAILING | ||
| CASES IN CATEGORY MANAGEMENT | ||
| SHOPPER INSIGHTS IN MARKETING |
Graduation Requirements
All Marketing (MKT) courses and any other courses used toward the Marketing minor must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher.