Students pursuing a Public Relations and Advertising minor develop an understanding of public relations and advertising theories and practices. Additionally, students learn to consider public relations and advertising processes, products and effects from multiple perspectives, while strengthening critical thinking, writing, and speaking skills.
Course Requirements
A minor in Public Relations and Advertising requires students to complete a total of 24 credit hours (six courses). To complete the minor, students must take:
| Course | Title | Quarter Hours |
|---|---|---|
| PRAD 244 | PRINCIPLES OF ADVERTISING | 4 |
| or PRAD 255 | PUBLIC RELATIONS | |
| PRAD 256 | WRITING FOR PUBLIC RELATIONS AND ADVERTISING | 4 |
| PRAD 291 | RESEARCH, DATA AND INSIGHTS | 4 |
| Select three of the following: | 12 | |
| PUBLIC RELATIONS AND ADVERTISING WORKSHOP (VARIABLE TOPICS) (2.0 quarter hours) | ||
| DESIGN APPLICATIONS FOR PRAD PROFESSIONALS | ||
| EVENT PLANNING | ||
| ADVANCED EVENT PLANNING | ||
| ADVERTISING AND PUBLIC RELATIONS ETHICS | ||
| DIVERSITY & CURRENT ISSUES IN ADVERTISING AND PUBLIC RELATIONS | ||
| ADVERTISING CAMPAIGNS | ||
| PUBLIC RELATIONS CAMPAIGNS | ||
| HEALTH AND PUBLIC RELATIONS | ||
| INTEGRATED COMMUNICATION CAMPAIGNS | ||
| BRAND ACTIVATION AND CONSUMER PROMOTION | ||
| COPYWRITING | ||
| DIGITAL ADVERTISING | ||
| PSYCHOLOGY OF ADVERTISING | ||
| PERSONAL BRANDING | ||
| ADVANCED WRITING FOR PUBLIC RELATIONS | ||
| ADVERTISING PORTFOLIO | ||
| ENGAGING LATINX COMMUNITIES | ||
| THE MEETING OF SPORTS AND ADVERTISING | ||
| PUBLIC RELATIONS & ADVERTISING ENTREPRENEURS | ||
| MEDIA RELATIONS | ||
| COMMUNICATION LAW | ||
| CRISIS COMMUNICATION MANAGEMENT | ||
| CREATIVITY IN ADVERTISING | ||
| ADVERTISING MEDIA PLANNING | ||
| ADVERTISING AND CHILDREN | ||
| NON-PROFIT PUBLIC RELATIONS | ||
| INTERNATIONAL ADVERTISING | ||
| BATEMAN PUBLIC RELATIONS STRATEGY | ||
| BATEMAN PUBLIC RELATIONS CAMPAIGNS | ||
| AAF STRATEGY | ||
| AAF CAMPAIGNS | ||
| SPECIAL TOPICS IN PUBLIC RELATIONS AND ADVERTISING | ||
| FOX SPORTS UNIVERSITY | ||
| MAKING THE MOST OF YOUR COMMUNICATION INTERNSHIP | ||
| COMMUNICATION INTERNSHIP SPECIAL TOPICS | ||
Students majoring in Public Relations and Advertising are restricted from earning this minor.