Public Relations and Advertising (Minor)

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Students pursuing a Public Relations and Advertising minor develop an understanding of public relations and advertising theories and practices. Additionally, students learn to consider public relations and advertising processes, products and effects from multiple perspectives, while strengthening critical thinking, writing, and speaking skills.

​Course Requirements

A minor in Public Relations and Advertising requires students to complete a total of 24 credit hours (six courses). To complete the minor, students must take:  ​​​

Course Title Quarter Hours
PRAD 244PRINCIPLES OF ADVERTISING4
or PRAD 255 PUBLIC RELATIONS
PRAD 256WRITING FOR PUBLIC RELATIONS AND ADVERTISING4
PRAD 291RESEARCH, DATA AND INSIGHTS4
Select three of the following:12
PUBLIC RELATIONS AND ADVERTISING WORKSHOP (VARIABLE TOPICS) (2.0 quarter hours)
DESIGN APPLICATIONS FOR PRAD PROFESSIONALS
EVENT PLANNING
ADVANCED EVENT PLANNING
ADVERTISING AND PUBLIC RELATIONS ETHICS
DIVERSITY & CURRENT ISSUES IN ADVERTISING AND PUBLIC RELATIONS
ADVERTISING CAMPAIGNS
PUBLIC RELATIONS CAMPAIGNS
HEALTH AND PUBLIC RELATIONS
CONSUMER PROMOTION
STRATEGIC COMMUNICATION PLANNING
COPYWRITING
DIGITAL ADVERTISING
PSYCHOLOGY OF ADVERTISING
PERSONAL BRANDING
ADVANCED WRITING FOR PUBLIC RELATIONS
ADVERTISING PORTFOLIO
ENGAGING LATINX COMMUNITIES
PUBLIC RELATIONS & ADVERTISING ENTREPRENEURS
MEDIA RELATIONS
COMMUNICATION LAW
CRISIS COMMUNICATION MANAGEMENT
CREATIVITY IN ADVERTISING
ADVERTISING MEDIA PLANNING
ADVERTISING AND CHILDREN
NON-PROFIT PUBLIC RELATIONS
INTERNATIONAL ADVERTISING
BATEMAN PUBLIC RELATIONS STRATEGY
BATEMAN PUBLIC RELATIONS CAMPAIGNS
AAF STRATEGY
AAF CAMPAIGNS
SPECIAL TOPICS IN PUBLIC RELATIONS AND ADVERTISING
FOX SPORTS UNIVERSITY
MAKING THE MOST OF YOUR COMMUNICATION INTERNSHIP
COMMUNICATION INTERNSHIP SPECIAL TOPICS

Students majoring in Public Relations and Advertising are restricted from earning this minor.