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Business program

The Master of Science in Business Analytics provides students with the tools and techniques to turn complex data into decisions that drive business performance. Students gain data analysis skills that can be applied to a wide range of functions and fields, including marketing, finance, operations, human resources, healthcare and hospitality. Graduates emerge well-equipped to assume business analyst roles or deepen analytical skills within their current roles.

Program Features

Program Requirements Quarter Hours
Degree Requirements 48
Total hours required 48

Learning Outcomes

Students will be able to:

  • Acquire data necessary to make data-driven business decisions using appropriate emerging technologies.
  • Apply data preparation and cleaning techniques in accordance with business rules and practices.
  • Analyze business problems through the use of statistical analyses and techniques.
  • Design business reports that effectively communicate business results within in the management decision-making process.
  • Develop skills necessary to quickly perform exploratory data analysis using a variety of analysis tools.
  • Leverage data analyses to drive business strategy and ethical practices throughout an organization that generate business value.

Degree Requirements

The curriculum for the Master of Science in Business Analytics requires a minimum of 12 courses (48 credit hours), consisting of:

  • Nine core courses (36 credit hours total)
  • Three career path electives (12 credit hours total)
Course Title Quarter Hours
Core Courses
Foundational
GSB 420BUSINESS ANALYTICS TOOLS4
or GSB 519 BUSINESS ANALYTICS TOOLS (FORMERLY GSB420)
MGT 585FUNDAMENTALS OF BUSINESS ANALYTICS4
Analytics
ECO 520BUSINESS ANALYTICS TOOLS II4
MGT 506DECISION MAKING FOR MANAGERS4
MGT 586DATA VISUALIZATION4
MGT 588DATABASE MANAGEMENT SYSTEMS4
Business
MGT 587BUSINESS PERFORMANCE ANALYSIS4
MGT 598PROJECT MANAGEMENT4
Capstone
MGT 599ANALYSIS OF BUSINESS STRATEGY & CAPSTONE4
Career Path Electives
Students may choose any three elective electives from the courses listed below. However, they are encouraged to select meaningful course groupings that support career and academic objectives. The career paths below provide several groupings for your consideration. MGT 793 Management Internship may also be taken for one of the three elective courses. Please note some course prerequisites.
Computer Science
INFORMATION SECURITY MANAGEMENT (FORMERLY CNS 440)
INTRODUCTION TO PROGRAMMING
INTRODUCTION TO COMPUTER AND NETWORK SYSTEMS
Other CSC, DSC and TDC courses as appropriate, with permission of MSBA Director
Data Science
SOCIAL NETWORK ANALYSIS
BIG DATA & THE INTERNET OF THINGS (IOT)
FUNDAMENTALS OF DATA SCIENCE
Economic Analysis
BUSINESS AND ECONOMIC FORECASTING
GAME THEORY AND STRATEGY
HEALTHCARE DATA ANALYTICS
MANAGERIAL ECONOMICS
Enterprise Risk Management
FINANCIAL ACCOUNTING
FINANCIAL ACCOUNTING FOR MANAGERIAL DECISION MAKING
DATA MINING AND ANALYTICS
AUDIT ANALYTICS
FINANCIAL MANAGEMENT
RISK MANAGEMENT
SPECIAL TOPICS (FINANCIAL ANALYTICS)
Geographic Information Systems
To be taken in order listed:
GEOGRAPHIC INFORMATION SYSTEMS (GIS) FOR COMMUNITY DEVELOPMENT
GEOGRAPHICAL INFORMATION SYSTEMS (GIS) FOR SUSTAINABLE URBAN DEVELOPMENT
GIS ANALYSIS OF ENVIRONMENTAL AND PUBLIC HEALTH
Healthcare
TECHNOLOGY, QUALITY & HEALTH INFORMATICS
HEALTH SECTOR MANAGEMENT
HEALTH INSURANCE & BENEFITS
Human Resources
RECRUITMENT AND SELECTION
COMPENSATION AND BENEFITS
CHANGE MANAGEMENT AND CONSULTING
HUMAN CAPITAL STRATEGY AND SCIENCE
CONSULTING SKILLS
FUNDAMENTALS OF PEOPLE ANALYTICS
ADVANCED PEOPLE ANALYTICS
Marketing
MARKET RESEARCH
CUSTOMER RELATIONSHIP MANAGEMENT
ANALYTICAL TOOLS FOR MARKETERS
MARKETING MANAGEMENT
EFFECTIVE BUSINESS COMMUNICATION
Supply Chain Management
STRATEGIC SUPPLY CHAIN MANAGEMENT
OPERATIONS MANAGEMENT
GLOBAL SOURCING AND PROCUREMENT
PRODUCTION AND INVENTORY MANAGEMENT
TRANSPORTATION AND LOGISTICS