Learn More and ApplyApplied Communication Concentration, Communication & Media (MA)

The Applied Communication concentration empowers students to become effective communicators, decision-makers and leaders in professional and community settings. Equipped with the latest applied communication theory and research, students will learn how to critically analyze complex issues and actively engage with real-world communication challenges in interpersonal and organizational contexts. By learning to identify opportunities for change and development in multiple relational and professional contexts, students will become proactive agents of change, proficient in applying effective and persuasive communication strategies that advance just and equitable outcomes in their personal lives, workplaces, and communities. 

Students will investigate current applied communication topics through various perspectives and contexts in our graduate seminars, including gender, health communication, technology, work/life communication and wellness, inter-organizational collaboration for social impact, diversity and leadership, and campaigns for social change.  

Students in the Applied Communication concentration may have a diverse range of career opportunities, such as campaign coordinator, community engagement coordinator, health communication specialist, human resources specialist, internal and policy communication specialist, nonprofit communication director, social media manager, or to prepare for a PhD program in communication related fields.