Digital Marketing (Minor)

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Students majoring outside the Driehaus College of Business may minor in Digital Marketing.  Digital Marketing knowledge is complementary for students in majors where they will be working in marketing departments or need to have an understanding of how Digital Marketing works. Given Digital Marketing intersects skill-sets of analytics, content creation, marketing, and technology, Digital Marketing as a minor is of great value to students who need to understand the business side of marketing to be competitive and standout in the market. There is current demand among other concentrations being Computer Science, CDM, Public Relations, Communication, Entrepreneurship, and Hospitality.

Course Requirements

A non-Driehaus student minoring in Digital Marketing is required to complete the following courses totaling at least 20.0 hours:

Course Title Quarter Hours
MKT 301PRINCIPLES OF MARKETING4
MKT 321SOCIAL MEDIA MARKETING4
MKT 322DIGITAL MARKETING COMMUNICATIONS4
MKT 395INTERACTIVE/INTERNET MARKETING 14
MKT 396MOBILE MARKETING4

Graduation Requirements

All Marketing (MKT) courses and any courses used toward the Digital Marketing minor must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher.