Students in the Driehaus College of Business who minor in Marketing will complement their major course of study with skills in marketing research, product development, advertising and sales.
Course Requirements
In addition to MKT 301, a Driehaus student minoring in Marketing is required to complete the following courses of 20.0 hours (totaling at least 24.0 hours):
| Course | Title | Quarter Hours |
|---|---|---|
| MKT 305 | INTRODUCTION TO MARKETING RESEARCH | 4 |
| MKT 310 | CONSUMER BEHAVIOR | 4 |
| MKT 315 | STRATEGIC TOOLS FOR MARKETERS | 4 |
| MKT 359 | ADVANCED MARKETING MANAGEMENT | 4 |
| Select one elective course from the following: | 4 | |
| EFFECTIVE BUSINESS COMMUNICATION | ||
| PRINCIPLES OF ADVERTISING | ||
| SOCIAL MEDIA MARKETING | ||
| SEARCH ENGINE MARKETING & ANALYTICS | ||
| CONTENT MARKETING | ||
| MARKETING FOR THE SOCIAL GOOD | ||
| MARKETING ACROSS CULTURES: A CULTURAL PERSPECTIVE ON MULTICULTURAL MARKETS | ||
| SPORTS SPONSORSHIP MARKETING | ||
| NEW PRODUCT DEVELOPMENT | ||
| INTERNATIONAL MARKETING | ||
| SALES FUNDAMENTALS | ||
| SALES STRATEGY & TECHNOLOGY | ||
| SCIENCE OF RETAILING | ||
| ANALYTICAL SALES | ||
| CASES IN CATEGORY MANAGEMENT | ||
| SPORTS SALES | ||
| SOCIAL IMPACT SALES | ||
| SERVICE MARKETING | ||
| SHOPPER INSIGHTS IN MARKETING | ||
| MARKETING INTERNSHIP | ||
| DIGITAL MARKETING ANALYTICS AND PLANNING | ||
| MOBILE MARKETING | ||
| SPECIAL TOPICS | ||
| INDEPENDENT STUDY | ||
| CANNABIS BUSINESS-THE SOCIAL & ECONOMIC IMPACT & PRACTICE | ||
| INTERNATIONAL BUSINESS SEMINAR | ||
| BEHIND THE SCENES WITH CHICAGO SPORTS ORGANIZATIONS | ||
| INTRODUCTION TO SPORTS MANAGEMENT | ||
Graduation Requirements
All Marketing (MKT) courses and any courses used toward the Marketing minor must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher.