Marketing (Minor: Business Students Only)

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Students in the Driehaus College of Business who minor in Marketing will complement their major course of study with skills in marketing research, product development, advertising and sales.​

Course Requirements

In addition to MKT 301 and MKT 310, a Driehaus student minoring in Marketing is required to complete the following courses totaling at least 18.0 hours:

Course Title Quarter Hours
MKT 202QUANTITATIVE METHODS IN MARKETING (or equivalent)2
MKT 305INTRODUCTION TO MARKETING RESEARCH4
MKT 315STRATEGIC TOOLS FOR MARKETERS4
MKT 359ADVANCED MARKETING MANAGEMENT4
Select one elective course from the following:4
PRINCIPLES OF ADVERTISING
SOCIAL MEDIA MARKETING
DIGITAL MARKETING COMMUNICATIONS
MARKETING ACROSS CULTURES: A CULTURAL PERSPECTIVE ON MULTICULTURAL MARKETS
SPORTS SPONSORSHIP MARKETING
NEW PRODUCT DEVELOPMENT
INTERNATIONAL MARKETING
EFFECTIVE BUSINESS COMMUNICATION
SALES FUNDAMENTALS
SALES STRATEGY & TECHNOLOGY
CATEGORY MANAGEMENT AT RETAIL
BUILDING FINANCIAL RELATIONSHIPS
PRINCIPLES OF CATEGORY MANAGEMENT
ANALYTICAL SALES
CASES IN CATEGORY MANAGEMENT
SPORTS SALES
SOCIAL IMPACT SALES
SERVICE MARKETING
MARKETING INTERNSHIP
INTERACTIVE/INTERNET MARKETING
MOBILE MARKETING
SPECIAL TOPICS
INDEPENDENT STUDY
INTERNATIONAL BUSINESS SEMINAR
BEHIND THE SCENES WITH CHICAGO SPORTS ORGANIZATIONS
INTRODUCTION TO SPORTS MANAGEMENT

Graduation Requirements

All Marketing (MKT) courses and any courses used toward the Marketing minor must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher.