Driehaus College of Business students who minor in Sales Leadership will strengthen their skills in sales and category management, including interpreting strategic consumer insight to help retailers maximize profitability and create an enjoyable shopping experience.
Course Requirements
In addition to MKT 301, a Driehaus student minoring in Sales Leadership is required to complete the following courses of 20.0 hours (totaling at least 24.0 hours):
| Course | Title | Quarter Hours |
|---|---|---|
| MKT 276 | EFFECTIVE BUSINESS COMMUNICATION | 4 |
| MKT 310 | CONSUMER BEHAVIOR | 4 |
| MKT 377 | SALES FUNDAMENTALS | 4 |
| MKT 378 | SALES STRATEGY & TECHNOLOGY | 4 |
| MKT 383 | ANALYTICAL SALES | 4 |
Category Management Focus
For a specific focus in Category Management, students should take:
| Course | Title | Quarter Hours |
|---|---|---|
| SCIENCE OF RETAILING | ||
| CASES IN CATEGORY MANAGEMENT | ||
| SHOPPER INSIGHTS IN MARKETING |
Business Communication
Driehaus students minoring in Sales Leadership must complete MKT 276 for the Communication requirement in the Business Core.
Graduation Requirements
All Marketing (MKT) courses and any courses used toward the Marketing minor must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher.