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Driehaus College of Business students who minor in Sales Leadership will strengthen their skills in sales and category management, including interpreting strategic consumer insight to help retailers maximize profitability and create an enjoyable shopping experience.
|MKT 376||EFFECTIVE BUSINESS COMMUNICATION (to be taken in Business Core)||4|
|MKT 377||SALES FUNDAMENTALS||4|
|MKT 378||SALES STRATEGY & TECHNOLOGY||4|
|MKT 383||ANALYTICAL SALES||4|
Category Management Focus
For a specific focus in Category Management, students should take:
|CATEGORY MANAGEMENT AT RETAIL|
|PRINCIPLES OF CATEGORY MANAGEMENT|
|CASES IN CATEGORY MANAGEMENT|
Driehaus students minoring in Sales Leadership must complete MKT 376 for the Communication requirement in the Business Core.
All Marketing (MKT) courses and any courses used toward the Marketing minor must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher.