Learn More and ApplyMarketing: Sales Leadership (Minor)

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Available to st​udents majoring outside the Driehaus College of Business, the Sales Leadership minor is for students interested acquiring skills in sales and category management: the interpretation of strategic consumer insight to help retailers maximize profitability and create an enjoyable shopping experience.

Course Requirements

A non-Driehaus student minoring in Sales Leadership is required to complete the following courses totaling at least 24.0 hours:

Course Title Quarter Hours
MKT 276EFFECTIVE BUSINESS COMMUNICATION4
MKT 301PRINCIPLES OF MARKETING4
MKT 310CONSUMER BEHAVIOR4
MKT 377SALES FUNDAMENTALS4
MKT 378SALES STRATEGY & TECHNOLOGY4
MKT 383ANALYTICAL SALES4

Category Management Focus

For a specific focus in Category Management, students should take:

Course Title Quarter Hours
SCIENCE OF RETAILING
CASES IN CATEGORY MANAGEMENT
SHOPPER INSIGHTS IN MARKETING

Graduation Requirements

All Marketing (MKT) courses and any other courses used toward the Marketing minor must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher.​​