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Available to students majoring outside the Driehaus College of Business, the Sales Leadership minor is for students interested acquiring skills in sales and category management: the interpretation of strategic consumer insight to help retailers maximize profitability and create an enjoyable shopping experience.
Students must meet the prerequisite of one course in statistics prior to taking the first course in the minor.
A non-Driehaus student minoring in Sales Leadership is required to complete the following courses totaling at least 26.0 hours:
|MKT 202||QUANTITATIVE METHODS IN MARKETING (or equivalent)||2|
|MKT 301||PRINCIPLES OF MARKETING||4|
|MKT 310||CONSUMER BEHAVIOR||4|
|MKT 376||EFFECTIVE BUSINESS COMMUNICATION||4|
|MKT 377||SALES FUNDAMENTALS||4|
|MKT 378||SALES STRATEGY & TECHNOLOGY||4|
|MKT 383||ANALYTICAL SALES||4|
Category Management Focus
For a specific focus in Category Management, students should take:
|CATEGORY MANAGEMENT AT RETAIL|
|PRINCIPLES OF CATEGORY MANAGEMENT|
|CASES IN CATEGORY MANAGEMENT|
All Marketing (MKT) courses and any other courses used toward the Marketing minor must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher.