Learn More and ApplySports Promotion and Publicity Concentration, Sports Communication (BA)

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The Sports Promotion and Publicity concentration enables students to develop an understanding of the theories and practices in public relations, advertising, consumer promotion, content management, and event planning in the context of sports. Students will learn to consider sports promotion and publicity processes from multiple perspectives and from a variety of platforms. Career paths include sports public relations, sports event planning, sports content creation, consumer promotion, and sports social media.

Course Title Quarter Hours
Select four of the following:16
ADOBE CREATIVE CLOUD WORKSHOP (2.0 quarter hours) 2
ADOBE INDESIGN (2.0 quarter hours) 2
ADOBE AUDITION (2.0 quarter hours) 2
ADOBE PREMIERE VIDEO EDITING (2.0 quarter hours) 2
RESEARCH PRACTICUM 1
INDEPENDENT STUDY 1
INTRODUCTION TO DIGITAL MEDIA SKILLS
DIVERSITY, LEADERSHIP, & TEAM BUILDING
BEHIND THE SCENES WITH CHICAGO SPORTS ORGANIZATIONS
THE BUSINESS OF ESPORTS
EVENT SALES, SERVICE & PROMOTION
INTERNATIONAL BUSINESS SEMINAR
TOPICS IN JOURNALISM (Topic: Sports Content Creation)
SPECIAL TOPICS (Topic: Legal Issues in Sports)
SPECIAL TOPICS (Topic: San Diego Sports Consulting Project)
SPORTS SPONSORSHIP MARKETING
SPORTS SALES
SPECIAL TOPICS
PRINCIPLES OF ADVERTISING
DESIGN APPLICATIONS FOR PRAD PROFESSIONALS
EVENT PLANNING
PUBLIC RELATIONS CAMPAIGNS
BRAND ACTIVATION AND CONSUMER PROMOTION
THE MEETING OF SPORTS AND ADVERTISING
COMMUNICATION LAW
CRISIS COMMUNICATION MANAGEMENT
BRANDED CONTENT
TOPICS IN SPORTS COMMUNICATION
SPORTS & MASCULINITIES - A SURVEY OF HOW SPORTS INFORM GENDER IN AMERICAN CULTURE
SPORTS MEDIA LAW
SPORTS STATS AND ANALYTICS
SPORTS SOCIAL MEDIA
SPORTS AUDIO PRODUCTION
SPORTS BUSINESS NEWS
SPORTS CAMPAIGNS
SPORTS MEDIA ENTREPRENEURS
SPORTS MEDIA RELATIONS
SPORTS CONTENT CREATION
SPORTS CRISIS CMN MANAGEMENT
FOX SPORTS UNIVERSITY
1

Students may take up to 4 hours of credit in this course toward graduation requirements. 

2

A maximum of 8 credits from two credit College of Communication courses can be applied to major requirements.