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The Sports Promotion and Publicity concentration enables students to develop an understanding of the theories and practices in public relations, advertising, consumer promotion, content management, and event planning in the context of sports. Students will learn to consider sports promotion and publicity processes from multiple perspectives and from a variety of platforms. Career paths include sports public relations, sports event planning, sports content creation, consumer promotion, and sports social media.
|Select four of the following:||16|
|ADOBE CREATIVE CLOUD WORKSHOP (2.0 quarter hours)|
|INTRODUCTION TO DIGITAL MEDIA SKILLS|
|RESEARCH PRACTICUM 1|
|INDEPENDENT STUDY 1|
|EVENT SALES, SERVICE & PROMOTION|
|TOPICS IN JOURNALISM (Topic: Sports Content Creation)|
|BEHIND THE SCENES WITH CHICAGO SPORTS ORGANIZATIONS|
|SPECIAL TOPICS (Topic: Legal Issues in Sports)|
|SPECIAL TOPICS (Topic: San Diego Sports Consulting Project)|
|SPORTS SPONSORSHIP MARKETING|
|DIVERSITY, LEADERSHIP, & TEAM BUILDING|
|PRINCIPLES OF ADVERTISING|
|DESIGN APPLICATIONS FOR PRAD PROFESSIONALS|
|PUBLIC RELATIONS CAMPAIGNS|
|CRISIS COMMUNICATION MANAGEMENT|
|TOPICS IN SPORTS COMMUNICATION|
|SPORTS MEDIA ENTREPRENEURS|
|SPORTS MEDIA RELATIONS|
|SPORTS CONTENT CREATION|
|FOX SPORTS UNIVERSITY|
Students may take up to 4 hours of credit in this course toward graduation requirements.