The Sports Promotion and Publicity concentration enables students to develop an understanding of the theories and practices in public relations, advertising, consumer promotion, content management, and event planning in the context of sports. Students will learn to consider sports promotion and publicity processes from multiple perspectives and from a variety of platforms. Career paths include sports public relations, sports event planning, sports content creation, consumer promotion, and sports social media.
| Course | Title | Quarter Hours |
|---|---|---|
| Select four of the following: | 16 | |
| ADOBE CREATIVE CLOUD WORKSHOP (2.0 quarter hours) 2 | ||
| RESEARCH PRACTICUM 1 | ||
| INDEPENDENT STUDY 1 | ||
| INTRODUCTION TO DIGITAL MEDIA SKILLS | ||
| DIVERSITY, LEADERSHIP, & TEAM BUILDING | ||
| EVENT SALES, SERVICE & PROMOTION | ||
| INTERNATIONAL BUSINESS SEMINAR | ||
| TOPICS IN JOURNALISM (Topic: Sports Content Creation) | ||
| BEHIND THE SCENES WITH CHICAGO SPORTS ORGANIZATIONS | ||
| THE BUSINESS OF ESPORTS | ||
| SPECIAL TOPICS (Topic: Legal Issues in Sports) | ||
| SPECIAL TOPICS (Topic: San Diego Sports Consulting Project) | ||
| SPORTS SPONSORSHIP MARKETING | ||
| SPORTS SALES | ||
| SPECIAL TOPICS | ||
| PRINCIPLES OF ADVERTISING | ||
| DESIGN APPLICATIONS FOR PRAD PROFESSIONALS | ||
| EVENT PLANNING | ||
| PUBLIC RELATIONS CAMPAIGNS | ||
| BRAND ACTIVATION AND CONSUMER PROMOTION | ||
| THE MEETING OF SPORTS AND ADVERTISING | ||
| COMMUNICATION LAW | ||
| CRISIS COMMUNICATION MANAGEMENT | ||
| BRANDED CONTENT | ||
| TOPICS IN SPORTS COMMUNICATION | ||
| SPORTS & MASCULINITIES - A SURVEY OF HOW SPORTS INFORM GENDER IN AMERICAN CULTURE | ||
| SPORTS MEDIA LAW | ||
| SPORTS STATS AND ANALYTICS | ||
| SPORTS SOCIAL MEDIA | ||
| SPORTS AUDIO PRODUCTION | ||
| SPORTS & MASCULINITIES | ||
| SPORTS BUSINESS NEWS | ||
| SPORTS CAMPAIGNS | ||
| SPORTS MEDIA ENTREPRENEURS | ||
| SPORTS MEDIA RELATIONS | ||
| SPORTS CONTENT CREATION | ||
| SPORTS CRISIS CMN MANAGEMENT | ||
| FOX SPORTS UNIVERSITY | ||
- 1
Students may take up to 4 hours of credit in this course toward graduation requirements.
- 2
A maximum of 8 credits from two credit College of Communication courses can be applied to major requirements.