Sports Promotion and Publicity Concentration, Sports Communication (BA)

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The Sports Promotion and Publicity concentration enables students to develop an understanding of the theories and practices in public relations, advertising, consumer promotion, content management, and event planning in the context of sports. Students will learn to consider sports promotion and publicity processes from multiple perspectives and from a variety of platforms. Career paths include sports public relations, sports event planning, sports content creation, consumer promotion, and sports social media.

Course Title Quarter Hours
Select four of the following:16
ADOBE CREATIVE CLOUD WORKSHOP (2.0 quarter hours)
INTRODUCTION TO DIGITAL MEDIA SKILLS
RESEARCH PRACTICUM 1
INDEPENDENT STUDY 1
EVENT SALES, SERVICE & PROMOTION
TOPICS IN JOURNALISM (Topic: Sports Content Creation)
BEHIND THE SCENES WITH CHICAGO SPORTS ORGANIZATIONS
SPECIAL TOPICS (Topic: Legal Issues in Sports)
SPECIAL TOPICS (Topic: San Diego Sports Consulting Project)
SPORTS SPONSORSHIP MARKETING
DIVERSITY, LEADERSHIP, & TEAM BUILDING
PRINCIPLES OF ADVERTISING
DESIGN APPLICATIONS FOR PRAD PROFESSIONALS
EVENT PLANNING
PUBLIC RELATIONS CAMPAIGNS
CONSUMER PROMOTION
COMMUNICATION LAW
CRISIS COMMUNICATION MANAGEMENT
BRANDED CONTENT
TOPICS IN SPORTS COMMUNICATION
SPORTS MEDIA ENTREPRENEURS
SPORTS MEDIA RELATIONS
SPORTS CONTENT CREATION
FOX SPORTS UNIVERSITY