Digital marketer, showing a 39% growth rate, has become one of the most important job titles in the marketing industry. Estimates are that marketers’ communications budgets will exceed $120 billion by 2021 and advertising through digital means will represent 29% of that figure. A significant point relative to DePaul’s student and employment base is that the state of Illinois is the third ranked employer of people with digital backgrounds. All organizations, for-profit and not-for-profit, large and small, need digital marketing to be successful. The Marketing Department offers the Digital Marketing Concentration for students to prepare to succeed in this industry.
A student majoring in Marketing with this concentration must complete the following requirements totaling at least 28.0 hours:
Course Requirements
| Course | Title | Quarter Hours |
|---|---|---|
| MKT 321 | SOCIAL MEDIA MARKETING | 4 |
| MKT 322 | SEARCH ENGINE MARKETING & ANALYTICS | 4 |
| MKT 393 | MARKETING INTERNSHIP | 4 |
| MKT 395 | DIGITAL MARKETING ANALYTICS AND PLANNING | 4 |
| MKT 396 | MOBILE MARKETING | 4 |
| Select two elective courses from the following: | 8 | |
| STRATEGIC TOOLS FOR MARKETERS | ||
| PRINCIPLES OF ADVERTISING | ||
| CONTENT MARKETING | ||
| MARKETING FOR THE SOCIAL GOOD | ||
| MARKETING ACROSS CULTURES: A CULTURAL PERSPECTIVE ON MULTICULTURAL MARKETS | ||
| SPORTS SPONSORSHIP MARKETING | ||
| NEW PRODUCT DEVELOPMENT | ||
| ADVANCED MARKETING MANAGEMENT | ||
| INTERNATIONAL MARKETING | ||
| SALES FUNDAMENTALS | ||
| SALES STRATEGY & TECHNOLOGY | ||
| SCIENCE OF RETAILING | ||
| ANALYTICAL SALES | ||
| CASES IN CATEGORY MANAGEMENT | ||
| SPORTS SALES | ||
| SOCIAL IMPACT SALES | ||
| SHOPPER INSIGHTS IN MARKETING | ||
| SERVICE MARKETING | ||
| SPECIAL TOPICS (multiple topics may be used) | ||
| INDEPENDENT STUDY | ||
| CANNABIS BUSINESS-THE SOCIAL & ECONOMIC IMPACT & PRACTICE | ||
| BEHIND THE SCENES WITH CHICAGO SPORTS ORGANIZATIONS | ||
| SPORTS MANAGEMENT | ||
| INTERNATIONAL BUSINESS SEMINAR | ||
Business Communication Requirement
Driehaus students majoring in Marketing must complete MKT 276 for the Communication requirement in the Business Core.
Second Marketing Concentration
A student majoring in Marketing may have more than one Marketing concentration.
Exception: students with Marketing Insights Concentration cannot have a second Marketing Concentration.
While a student may complete more than one Marketing concentration, at least 50% of the courses used for the completion of a second concentration must be unique to the completion of that concentration.
Global Business Perspective
If a MKT course or IB 350 is shared between Global Business Perspective and the Marketing major, additional hours of Open Elective credit are required. Any MKT or IB 350 used for Global Business Perspective course must be passed with C- or higher.
Experiential Learning
MKT 393 is required in the Digital Marketing Concentration. Consult with academic advisor regarding options for Experiential Learning.
Graduation Requirements
All Marketing (MKT) courses and any other courses used toward the Marketing major must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher.