Digital Marketing Concentration, Marketing (BSB)

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Digital marketer, showing a 39% growth rate, has become one of the most important job titles in the marketing industry. Estimates are that marketers’ communications budgets will exceed $120 billion by 2021 and advertising through digital means will represent 29% of that figure. A significant point relative to DePaul’s student and employment base is that the state of Illinois is the third ranked employer of people with digital backgrounds. All organizations, for-profit and not-for-profit, large and small, need digital marketing to be successful. The Marketing Department offers the Digital Marketing Concentration for students to prepare to succeed in this industry. A student majoring in Marketing with this concentration must complete the following requirements totaling at least 28.0 hours:

Course Requirements

Course Title Quarter Hours
MKT 321SOCIAL MEDIA MARKETING4
MKT 322DIGITAL MARKETING COMMUNICATIONS4
MKT 393MARKETING INTERNSHIP4
MKT 395INTERACTIVE/INTERNET MARKETING4
MKT 396MOBILE MARKETING4
Select two elective courses from the following:8
INTRODUCTION TO MARKETING RESEARCH
STRATEGIC TOOLS FOR MARKETERS
PRINCIPLES OF ADVERTISING
MARKETING ACROSS CULTURES: A CULTURAL PERSPECTIVE ON MULTICULTURAL MARKETS
SPORTS SPONSORSHIP MARKETING
NEW PRODUCT DEVELOPMENT
ADVANCED MARKETING MANAGEMENT
INTERNATIONAL MARKETING
SALES FUNDAMENTALS
SALES STRATEGY & TECHNOLOGY
CATEGORY MANAGEMENT AT RETAIL
BUILDING FINANCIAL RELATIONSHIPS
PRINCIPLES OF CATEGORY MANAGEMENT
ANALYTICAL SALES
CASES IN CATEGORY MANAGEMENT
SPORTS SALES
SOCIAL IMPACT SALES
SERVICE MARKETING
SPECIAL TOPICS (multiple topics may be used)
INDEPENDENT STUDY
INTERNATIONAL BUSINESS SEMINAR (may be used once)
BEHIND THE SCENES WITH CHICAGO SPORTS ORGANIZATIONS
INTRODUCTION TO SPORTS MANAGEMENT

Communication Requirement

Driehaus students majoring in Marketing must complete MKT 376 for the Communication requirement in the Business Core.

Second Marketing Concentration

While a student may complete more than one Marketing concentration, at least 50% of the courses used for the completion of a second concentration must be unique to the completion of that concentration.

Global Business Perspective

If a MKT course or ICS 350 is shared between Global Business Perspective and the Marketing major, additional hours of Open Elective credit are required. Any MKT or ICS 350 used for Global Business Perspective course must be passed with C- or higher.

Experiential Learning

MKT 393 is required in the Digital Marketing Concentration. Consult with academic advisor regarding options for Experiential Learning.

Graduation Requirements

All Marketing (MKT) courses and any other courses used toward the Marketing major must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher.