The demand for trained and knowledgeable sales people has never been greater. Sales careers offer independence, ample financial reward, personal growth and opportunities for rapid advancement within the organization. The Sales Leadership Program produces business graduates who can sell by joining traditional classroom education with real-world learning experience. Classes are led by faculty with extensive sales experience and by sales executives from leading corporations. Students experience rigorous classroom learning designed to deliver the knowledge and practical skills they will need to succeed during the first years of their careers including: oral and written communication, selling technique and networking, use of technology in customer strategy and identification, and development of organization leadership in a sales environment. Successful students will enjoy opportunities to visit companies, take paid internships, and interview with leading companies for entry-level positions.
A student majoring in Marketing with this concentration must complete the following requirements totaling at least 28.0 hours:
Course Requirements
| Course | Title | Quarter Hours |
|---|---|---|
| MKT 359 | ADVANCED MARKETING MANAGEMENT | 4 |
| MKT 377 | SALES FUNDAMENTALS | 4 |
| MKT 378 | SALES STRATEGY & TECHNOLOGY | 4 |
| MKT 383 | ANALYTICAL SALES | 4 |
| Select two electives from the following: | 8 | |
| SCIENCE OF RETAILING | ||
| CASES IN CATEGORY MANAGEMENT | ||
| SPORTS SALES | ||
| SOCIAL IMPACT SALES | ||
| SHOPPER INSIGHTS IN MARKETING | ||
| SPECIAL TOPICS (when related to Sales) | ||
| Select one elective from above or the following: | 4 | |
| STRATEGIC TOOLS FOR MARKETERS | ||
| PRINCIPLES OF ADVERTISING | ||
| SOCIAL MEDIA MARKETING | ||
| SEARCH ENGINE MARKETING & ANALYTICS | ||
| CONTENT MARKETING | ||
| MARKETING FOR THE SOCIAL GOOD | ||
| MARKETING ACROSS CULTURES: A CULTURAL PERSPECTIVE ON MULTICULTURAL MARKETS | ||
| SPORTS SPONSORSHIP MARKETING | ||
| NEW PRODUCT DEVELOPMENT | ||
| INTERNATIONAL MARKETING | ||
| SERVICE MARKETING | ||
| MARKETING INTERNSHIP | ||
| DIGITAL MARKETING ANALYTICS AND PLANNING | ||
| MOBILE MARKETING | ||
| INDEPENDENT STUDY | ||
| CANNABIS BUSINESS-THE SOCIAL & ECONOMIC IMPACT & PRACTICE | ||
| INTERNATIONAL BUSINESS SEMINAR | ||
| BEHIND THE SCENES WITH CHICAGO SPORTS ORGANIZATIONS | ||
| INTRODUCTION TO SPORTS MANAGEMENT | ||
Category Management Focus
For a specific focus in Category Management, Sales Leadership students should take:
| Course | Title | Quarter Hours |
|---|---|---|
| SCIENCE OF RETAILING | ||
| CASES IN CATEGORY MANAGEMENT | ||
| SHOPPER INSIGHTS IN MARKETING |
Business Communication Requirement
Driehaus students majoring in Marketing must complete MKT 276 for the Communication requirement in the Business Core.
Second Marketing Concentration
A student majoring in Marketing may have more than one Marketing concentration.
Exception: students with Marketing Insights Concentration cannot have a second Marketing Concentration.
While a student may complete more than one Marketing concentration, at least 50% of the courses used for the completion of a second concentration must be unique to the completion of that concentration.
Global Business Perspective
If a MKT course or IB 350 is shared between Global Business Perspective and the Marketing major, additional hours of Open Elective credit are required. Any MKT or IB 350 used for Global Business Perspective course must be passed with C- or higher.
Experiential Learning
If either MKT 393 or IB 350 is completed in the Marketing major, consult with academic advisor regarding options for Experiential Learning.
Graduation Requirements
All Marketing (MKT) courses and any other courses used toward the Marketing major must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher.