Learn More and ApplyMarketing Insights, Marketing (BSB)

Menu

The Marketing Insights concentration provides students with the flexibility to tailor their programs to fit a wide array of career interests. Graduates with a marketing major have many career opportunities in the various areas of marketing such as advertising, market research, sales management, or marketing management. The department offers electives that focus in each area. Majors may wish to group their elective courses with a concentration or specific career orientation in mind, although this is not required.

A student majoring in Marketing with this concentration must complete the following requirements totaling at least 28.0 hours:

Course Requirements

Course Title Quarter Hours
MKT 315STRATEGIC TOOLS FOR MARKETERS4
MKT 359ADVANCED MARKETING MANAGEMENT4
Select five elective courses from the following:20
PRINCIPLES OF ADVERTISING
SOCIAL MEDIA MARKETING
SEARCH ENGINE MARKETING & ANALYTICS
CONTENT MARKETING
MARKETING FOR THE SOCIAL GOOD
MARKETING ACROSS CULTURES: A CULTURAL PERSPECTIVE ON MULTICULTURAL MARKETS
SPORTS SPONSORSHIP MARKETING
NEW PRODUCT DEVELOPMENT
INTERNATIONAL MARKETING
SALES FUNDAMENTALS
SALES STRATEGY & TECHNOLOGY
SCIENCE OF RETAILING
ANALYTICAL SALES
CASES IN CATEGORY MANAGEMENT
SPORTS SALES
SOCIAL IMPACT SALES
SHOPPER INSIGHTS IN MARKETING
SERVICE MARKETING
MARKETING INTERNSHIP
DIGITAL MARKETING ANALYTICS AND PLANNING
MOBILE MARKETING
SPECIAL TOPICS (multiple topics may be used)
INDEPENDENT STUDY
CANNABIS BUSINESS-THE SOCIAL & ECONOMIC IMPACT & PRACTICE
BEHIND THE SCENES WITH CHICAGO SPORTS ORGANIZATIONS
SPORTS MANAGEMENT
INTERNATIONAL BUSINESS SEMINAR

Business Communication Requirement

Driehaus students majoring in Marketing must complete MKT 276 for the Communication requirement in the Business Core.

Second Marketing Concentration

A student majoring in Marketing may have more than one Marketing concentration.
Exception: students with Marketing Insights Concentration cannot have a second Marketing Concentration.

While a student may complete more than one Marketing concentration, at least 50% of the courses used for the completion of a second concentration must be unique to the completion of that concentration.

Global Business Perspective

If a MKT course or IB 350 is shared between Global Business Perspective and the Marketing major, additional hours of Open Elective credit are required. Any MKT or IB 350 used for Global Business Perspective course must be passed with C- or higher.

Experiential Learning

If either MKT 393 or IB 350 is completed in the Marketing major, consult with academic advisor regarding options for Experiential Learning.

Graduation Requirements

All Marketing (MKT) courses and any other courses used toward the Marketing major must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher.