The Marketing Strategy and Planning MBA concentration puts you on track for upper-level management positions as it prepares you to master the art and science of business development and marketing. The program prepares you to find and evaluate new market opportunities, build strong customer relationships and design sustainable market strategies, as well as to understand organizational structure, competitive pricing and advantage, and external factors that affect marketing.
Highlights
In this concentration, you will gain knowledge and abilities to:
- Manage customers, product lines and new product development.
- Understand the design and sustainability of innovative business models.
- Develop plans and systematic strategies to achieve firm objectives.
- Analyze consumer behavior and translate your findings into sound business decisions.
Concentration Requirements
Course Requirements
The concentration in Marketing Strategy and Planning requires the following four courses:
| Course | Title | Quarter Hours |
|---|---|---|
| MKT 535 | MARKETING STRATEGIES AND PLANNING | 4 |
| MKT 536 | PRICING STRATEGY | 4 |
| MKT 540 | STRATEGIC PLANNING: DEVELOPING SUSTAINABLE BUSINESS MODELS | 4 |
| Select a minimum of one additional graduate-level Marketing course 1 | 4 | |
1 Not including MKT 555 MARKETING MANAGEMENT
Students are encouraged to consult with department faculty for related elective courses.